Use Blogging In Your Online Marketing Business

Saturday, November 14, 2009

Blogging is one of the easiest and fastest growing aspects of internet marketing. There are several keys to successful blogging. Here are a few to get you started on your way to happy blogging.

Blogs are used to help people connect in order to share knowledge and feelings about issues in life. One of the keys of writing good blogs is speaking in a way that more people will understand. Don’t use a lot of acronyms or local slang that few will actually comprehend. Try to keep sentences short and concise and grammatically simple. Keep your blog updated as much as possible so visitors will want to return often to see what’s new in ‘your world’. Try to stay focused on one main topic or issue and comment on other blogs with similar content. Ask questions or make comments which visitors can reply to. Most importantly, make your blog ‘good reading’.

Start with a free blog hosting service which allows immediate blogging. No knowledge of scripts, hosting, or programming is needed allowing you to concentrate on your content instead of the internal maintenance of the blog. By starting with a free service, you are not out any start up costs or left with a bill should your blog not be successful. Once you are ready to upgrade to your own domain, you simply post an entry to your blog announcing your move. Since blogs are organized in chronological order, your last entry can be used to redirect your followers to your new ‘location’ at the new URL address. Only upgrade when you absolutely need to.

Choose a niche to blog about. This can be a targeted product, service or topic, anything you can write enthusiastically about. Keep your topic precisely focused by using keyword research services.

Keep your blog updated daily in order to keep your blog more interesting to readers and more appealing to search engines. In order for your blog to be successful you must keep traffic and retain visitor interest.

You must have traffic in order to profit from blogging. This can be accomplished in several ways. Always use your blog URL address in the signature of your email, forum discussions, message boards, and other communication media. Submit your URL to search engines, blog directories, and blog ping services. If you use your blog for posting articles, you should submit those that are valuable and lengthy to article syndicators like GoArticles or Ezine Articles. Make sure to put your blog URL in the ‘About the Author’ area to create link popularity and backlinks for your blog. When your article is picked up from syndication and used on another website, the ‘About the Author’ area is included along with the link you included and is then crawled and indexed by the search engines. In this way search engines are bound to find your site and credit you as an authority on the topic which increases your ranking.

By using a simple free page counter service, you can track the traffic your blog receives. By using a service which gives you advanced traffic analysis such as keyword tracking, referral, and search engine information, you will be able to tweak your blog for greater performance.

Once you know how others are finding your blog, you can figure out which keywords are being used. If one or more keywords are constantly leading to your blog, then use these keywords in entry titles and posts as often as possible to make your blog even more powerful. Use multiple blogging services to attract more visitors and increase the chance that one of your blogs will be in the search engine results for your focused keywords. By simply using copy/paste, you can post your entries to several different accounts such as Blogger, LiveJournal, or your own personal favorite.

Try to keep your daily entries short and concise but detailed and informative and topic oriented. Should you find an entry can not be covered this way, save it for an article which can be published for syndication.

Graphics can sometimes be used to bring your blog to life but don’t allow them to detract from the more important aspect of the blog content. Choose graphics carefully and make sure they fit your entry topic. Try to use original graphics, photos, and art, and add a caption or comment to each.

Keep your blog entries as personal as possible using personal experiences ad endeavors. Share product reviews with your visitors instead of using your blog as a pitch page.

Give your readers something to look forward to each time they visit your blog by using themes or advance notice of product, service or topic reviews you will be discussing. Also try to find exclusive information to share with your readers that they can only find at your blog and they in return will tell others about your site. Once your traffic increases, start using advertising to turn your traffic into profit. Contextual and graphic advertising can be used.

Now that you have a successful blog, you can upgrade to a domain of your own. You’ll need a web host and blogging software. Once you’re ready for traffic, announce your move on all your previous blog accounts, give your new URL name and address. Ask your visitors to bookmark this link for future reference.

By following these techniques your blogging experience should be much more rewarding. But remember, there is no guarantee of overnight success. Time, dedication, and persistence will be rewarded with the royalties of happy blogging.

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